A recent study published by the Department of Dermatology, Massachusetts General Hospital, and Harvard Medical School, showed that there are gender-related cost inequities in skincare products.
Manatis-Lornell et al. compared more than 100 facial moisturizers labeled either for men’s, women’s or gender neutral. They found that facial moisturizers marketed to women’s are significantly more expansive. On average, skin care products for women cost $3.09 more per ounce, compared to those marketed for women.
It is going to be interesting to see how skincare manufacturers and retailers are going to react to this publication. Will the price of skincare products for women be adjusted to match the price of men’s products or vice versa?
References: Manatis‐Lornell AJ, Marks DH,Hagigeorges D, Okhovat J‐P, Senna MM. Gender‐related costdiscrepancies in a cohort of 110 facial moisturizers. J Cosmet Dermatol. 2019;00:1–2. https://doi.org/10.1111/jocd.12954